Uniting creative teams through digital operations and web strategy.

During my time at Natixis Investment Managers, my mission was bridging the gap between high-level marketing strategy and technical execution for an enterprise-level web experience. As a lead for digital and web strategy, the core of my responsibilites involved modernizing the global digital experience to drive measurable business growth and operational efficiency.

My team's primary focus was website operations, design, and content additions across our global markets. We ensured website governance in order to maintain our brand integrity and ensure the web experience was consistent across pages.

In order to do this, we lead the charge in a website rebranding exercise, transitioning our platform from open-source Joomla to enterprise-level Adobe Experience Manager (AEM). The process, while working with a couple of outside vendors, involved user research, case studies, A/B testing, and rebranding (ie: new accessible brand colors among many other accessibility improvements).

After the launch, we led cross-functional teams to implement initiatives focused on increasing user engagement and high-quality lead generation. Working with marketing managers, we executed data-driven UX design decisions based on user research and analytics results, optimizing the platform for both performance and client retention.

On the accessibility front, my team directed efforts to improve SEO performance and digital accessibility through platforms like Silktide, ensuring the platform met global standards and reached a wider, more inclusive audience. Regular site audits were performed and Jira tickets were launched, followed through, and tested.